A Windows 7 or Windows 8/8.1 product key cannot activate Windows 10.Understand and Fix Windows 10 Product Key Activation How to Find Your Product Key After Upgrading to Windows 10.How to Find Your Windows 10 Product Key.For more on activation issues, take a look at these articles: Update: This was written for issues when Windows 10 was initially released in 2015. Regardless of this, product activation remains a part of Windows 10. In this article, we take a look at product activation and troubleshooting steps. The most notable being that Windows 10 is free for existing Windows 7, 8/8.1 users for the first year.